Friday, February 25, 2011

Generating Business, Generating Impact

One of the most intellectually rewarding aspects of working for IIC is the opportunity to alternate my mentality between activist and businesswoman. One day I'm focused on the role of philanthropy, civil society, citizen engagement, and corporate social responsibility - the next I'm focused on creating stakeholder value , remaining competitive, selling the concept, and building a brand.

Having successfully completed the development and launch of a monthly series targeting our Chicago-based NGO Partners, I've shifted my perspective from that of "overwhelmed, underfunded nonprofit seeking resources" to "business professional in hard-hit economy seeking value and RIO." Effective communication with for-profit Members is essential as IIC seeks to scale its philanthropic impact.

Thus, this week's post for the IIC blog focuses on the "enterprise" component of IIC - the engine that drives our social mission. Take a look here, and share your thoughts! We value constructive feedback from all voices.

No comments: